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1
Breaking through Fast-Forwarding : Brand Information and Visual Attention
Breaking through Fast-Forwarding : Brand Information and Visual Attention
S. Adam Brasel and James Gips, | American Marketing Association | 2008 ,
2
Special Session Summary Making Good of Doing Bad: Negotiating Transgressions in Consumer-Product Relationships
Special Session Summary Making Good of Doing Bad: Negotiating Transgressions in Consumer-Product Relationships
Susan Fournier, | Association for Consumer Research | 2002 ,
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