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Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Ruth N. Bolton, | American Marketing Association | 2008 ,
2
Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”
Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”
Ruth N. Bolton, | American Marketing Association | 2004 ,
3
Price-Based Global Market Segmentation for Services
Price-Based Global Market Segmentation for Services
Ruth N. Bolton, | American Marketing Association | 2003 ,
4
From the Editor
From the Editor
Ruth N. Bolton, | American Marketing Association | 2003 ,
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