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1
The Role of Power In Consumer Behavior: New Perspectives and Insights
The Role of Power In Consumer Behavior: New Perspectives and Insights
Rucker, D.D., | Association for Consumer Research | 2008 ,
2
When Counterarguing Fails: Effects on Attitude Strength
When Counterarguing Fails: Effects on Attitude Strength
D.D. Rucker, | Association for Consumer Research | 2004 ,
3
Internal versus external informational sources : causes and consequences for attitude certainty and attitude-behavior consistency
Internal versus external informational sources : causes and consequences for attitude certainty and attitude-behavior consistency
David Dubois, | Association for Consumer Research | 2010 ,
4
The Role of Power in Consumer Persuasion
The Role of Power in Consumer Persuasion
Brinol, P, | Association for Consumer Research | 2007 ,
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