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1
Signaling identity through brands : the role of perceived authebticity
Signaling identity through brands : the role of perceived authebticity
Rosellina Ferraro, | Association for Consumer Research | 2010 ,
2
Is identity signaling so great? limitations and negative consequences
Is identity signaling so great? limitations and negative consequences
Rosellina ferraro, | Association for Consumer Research | 2010 ,
3
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
J. Jeffrey Inman, | American Marketing Association | 2009 ,
4
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
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