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1
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
Roggeveen, A., | Association for Consumer Research | 2006 ,
2
How Cue Congruity Affects Consumer Perceptions
How Cue Congruity Affects Consumer Perceptions
Roggeveen, A, | Association for Consumer Research | 2007 ,
3
How the Order of Information About an Experiential Product Impacts Affective Evaluation
How the Order of Information About an Experiential Product Impacts Affective Evaluation
Wilcox K, | Association for Consumer Research | 2011 ,
4
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Anne L. Roggeveen., | University of Chicago Press | 2006 ,
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