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1
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Daniel J. Howard, | American Marketing Association | 2006 ,
2
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
3
Marketing
Marketing
Berkowitz, Eric N., 326.18-B513m | IRWIN | 1992 326.18-B513m,
4
Strategic Marketing Problems : Cases and Comments
Strategic Marketing Problems : Cases and Comments
Kerin, Roger A, 326.18-K39s | Allyn and Bacon | 1987 326.18-K39s,
5
Marketing
Marketing
Berkouitz, Eric N, 326.18-B513m | C.V.Mosby Company | 1986 326.18-B513m,
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