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1
Preference reversals from Identity salience shifts
Preference reversals from Identity salience shifts
Robyn A Leboeuf, | Association for Consumer Research | 2004 ,
2
Letting good opportunities pass us by : examining the role of mindest during goal pursuit
Letting good opportunities pass us by : examining the role of mindest during goal pursuit
Julia Belyavsky Bayuk, | Association for Consumer Research | 2010 ,
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