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1
Valuing Branded Businesses
Valuing Branded Businesses
Natalie Mizik and Robert Jacobson, | American Marketing Association | 2009 ,
2
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Natalie Mizik, | American Marketing Association | 2003 ,
3
The Anatomy of Influence
The Anatomy of Influence
Cox, Robert W, 361.1-C877a | Yale University | 1974 361.1-C877a,
4
The PC Virus Control Handbook
The PC Virus Control Handbook
Jacobson, Robert V, 005.86-J17p | Miller Freeman Publications | 1990 005.86-J17p,
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