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1
Getting Marketers to Invest in Firm-Specific Capital
Getting Marketers to Invest in Firm-Specific Capital
David A. Griffith, | American Marketing Association | 2007 ,
2
Evolving to a New Dominant Logic for Marketing
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, | American Marketing Association | 2004 ,
3
Retailing
Retailing
Dunne, Patrick M., 326.165-D923r | Thomson/South-Western | 2005 326.165-D923r,
4
Management of Retail Enterprises
Management of Retail Enterprises
Lusch, Robert F, 326.165-L968m | A Division of Wadsworth | 1982 326.165-L968m,
5
Principles of Marketing
Principles of Marketing
Lusch, Robert F, 326.18-L968p | A Division of Wadsworth | 1987 326.18-L968p,
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