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1
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
Rik Pieters, | American Marketing Association | 2010 ,
2
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Rik Pieters, | American Marketing Association | 2004 ,
3
Special Session Summary Recent Developments in Visual Attention Research
Special Session Summary Recent Developments in Visual Attention Research
Rik Pieters, | Association for Consumer Research | 2002 ,
4
The Structural Influence of Marketing Journals : A Citation Analysis of the Discipline and its Subareas over Time
The Structural Influence of Marketing Journals : A Citation Analysis of the Discipline and its Subareas over Time
Hans Baumgartner, | American Marketing Association | 2003 ,
5
On subtle themes and blatant features : The effect of imitation-type on evaluation and choice of copycats
On subtle themes and blatant features : The effect of imitation-type on evaluation and choice of copycats
Femke van horen, | Association for Consumer Research | 2010 ,
6
The Influence of Expertise on Preferences For Assortment Variety; When Less Variety Is Better
The Influence of Expertise on Preferences For Assortment Variety; When Less Variety Is Better
Erica van Herpen, | Association for Consumer Research | 2002 ,
7
The Influence of Moment-To-Moment Pleasantness and Informativeness on Zapping Tv Commercials: a Functional Data and Survival Analysis Approach
The Influence of Moment-To-Moment Pleasantness and Informativeness on Zapping Tv Commercials: a Functional Data and Survival Analysis Approach
Josephine L.C.M. Woltman Elpers, | Association for Consumer Research | 2002 ,
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