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1
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner, | American Marketing Association | 2009 ,
2
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
3
The Function of Format Consumer Responses to Six On-line Advertising Formats
The Function of Format Consumer Responses to Six On-line Advertising Formats
Kelli S. Burns., | Myron E. Sharpe | 2006 ,
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