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1
Libertarian Paternalism
Libertarian Paternalism
Richard H. Thaler, | American Economic Assn | 2003 ,
2
Helping Consumers Know Themselves
Helping Consumers Know Themselves
Emir Kamenica, | American Economic Assn | 2011 ,
3
Standing United or Falling Divided? High Stakes Bargaining in a TV Game Show
Standing United or Falling Divided? High Stakes Bargaining in a TV Game Show
Dennie van Dolder, | American Economic Assn | 2015 ,
4
승자의 저주 : 경제현상의 패러독스와 행동경제학
승자의 저주 : 경제현상의 패러독스와 행동경제학
세일러, 리처드 H, 320.4-세'68스 | 이음 | 2007 320.4-세'68스,
5
넛지 : 똑똑한 선택을 이끄는 힘
넛지 : 똑똑한 선택을 이끄는 힘
탈러, 리처드, 320.018-탈294너 | 웅진씽크빅:리더스북 | 2009 320.018-탈294너,
6
"Anomalies : Utility Maximization and Experienced Utility"
"Anomalies : Utility Maximization and Experienced Utility"
Daniel Kahneman., | American Economic Associaton | 2006 ,
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