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1
Which Agent Do You Prefer: A Sinful Succeeder or a Virtuous Failure?
Which Agent Do You Prefer: A Sinful Succeeder or a Virtuous Failure?
Amna Kirmani, | Association for Consumer Research | 2010 ,
2
Will I Get My Money's Worth? Inferring Product Value Based on Predictions about Relative Use
Will I Get My Money's Worth? Inferring Product Value Based on Predictions about Relative Use
Rebecca Hamilton, | Association for Consumer Research | 2010 ,
3
Setting the Stage: How Frames of Reference May Be Influencing Your Behavior
Setting the Stage: How Frames of Reference May Be Influencing Your Behavior
Rebecca Hamilton, | Association for Consumer Research | 2010 ,
4
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
Debara Viana Thompson., | University of Chicago Press | 2006 ,
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