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1
The Ironic effect of efficacy on consumer consumption
The Ironic effect of efficacy on consumer consumption
Rajesh bagchi, | Association for Consumer Research | 2010 ,
2
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
Amar Cheema, | American Marketing Association | 2011 ,
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