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1
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Sekar Raju, | American Marketing Association | 2010 ,
2
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
3
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
4
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Rajagopal Raghunathan, | American Marketing Association | 2006 ,
5
Competition Among Virtual Communities and User Valuation : The Case of Investing-Related Communities
Competition Among Virtual Communities and User Valuation : The Case of Investing-Related Communities
Bin Gu, | Informs | 2007 ,
6
Information Flow Parameters for Managing Organizational Processes
Information Flow Parameters for Managing Organizational Processes
Krovi, R., | Association for Computing Machinery | 2003 ,
7
A Relationship Perspective on IT Outsourcing
A Relationship Perspective on IT Outsourcing
Kishore, R., | Association for Computing Machinery | 2003 ,
8
Nonverbal Cues-based First Impressions : What Can Static Images of Salespeople Tell Us About their Success at Selling?
Nonverbal Cues-based First Impressions : What Can Static Images of Salespeople Tell Us About their Success at Selling?
Rebecca E. Walker, | Association for Consumer Research | 2004 ,
9
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
10
The Influence of Lay Beliefs on Consumer's Food Consumption Decisions
The Influence of Lay Beliefs on Consumer's Food Consumption Decisions
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
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