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1
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
2
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
3
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Rajagopal Raghunathan, | American Marketing Association | 2006 ,
4
The Value of Intrusion Detection Systems in Information Technology Security Architecture
The Value of Intrusion Detection Systems in Information Technology Security Architecture
Huseyin Cavusoglu, | Informs | 2005 ,
5
Beyond EDI: Impact of Continuous Replenishment Program (CRP) Between a Manufacturer and Its Retailers
Beyond EDI: Impact of Continuous Replenishment Program (CRP) Between a Manufacturer and Its Retailers
Srinivasan Raghunathan,, | Informs | 2001 ,
6
Dimensionality of the Strategic Grid Framework: The Construct and its Measurement
Dimensionality of the Strategic Grid Framework: The Construct and its Measurement
Bhanu Ragunathan, | Informs | 1999 ,
7
A cross-cultural analysis of the end-user computing satisfaction instrument: A multi-group invariance analysis
A cross-cultural analysis of the end-user computing satisfaction instrument: A multi-group invariance analysis
X. Deng, | North-Holland | 2008 ,
8
A Model for Evaluating IT Security Investments
A Model for Evaluating IT Security Investments
Cavusoglu, H., | Association for Computing Machinery | 2004 ,
9
Nonverbal Cues-based First Impressions : What Can Static Images of Salespeople Tell Us About their Success at Selling?
Nonverbal Cues-based First Impressions : What Can Static Images of Salespeople Tell Us About their Success at Selling?
Rebecca E. Walker, | Association for Consumer Research | 2004 ,
10
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
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