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1
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Raghunathan, R., | Association for Consumer Research | 2006 ,
2
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
3
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
4
Sadness, Anxiety and the Ordering of Future Events
Sadness, Anxiety and the Ordering of Future Events
Raghunathan, R., | Association for Consumer Research | 2005 ,
5
The Influence of Nonverbal Cues in Judgments of Dating Partners
The Influence of Nonverbal Cues in Judgments of Dating Partners
Raghunathan, R., | Association for Consumer Research | 2005 ,
6
Faulty Reasoning Factors Underlying the Gambler's Ruin
Faulty Reasoning Factors Underlying the Gambler's Ruin
Raghunathan, R., | Association for Consumer Research | 2005 ,
7
Strategic Issues in Concealing versus Revealing Corporate Source of Variant Brands
Strategic Issues in Concealing versus Revealing Corporate Source of Variant Brands
Raghunathan, R., | Association for Consumer Research | 2005 ,
8
Walking the Work-life Tightrope
Walking the Work-life Tightrope
Raghunathan R, | Association for Consumer Research | 2011 ,
9
Walking the Tightrope between Feeling Good and Being Accurate: Mood-as-a-Resource in Processing Persuasive Messages
Walking the Tightrope between Feeling Good and Being Accurate: Mood-as-a-Resource in Processing Persuasive Messages
Raghunathan, R., | Association for Consumer Research | 2001 ,
10
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
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