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1
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, | American Marketing Association | 2010 ,
2
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
3
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
4
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
5
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Rajagopal Raghunathan, | American Marketing Association | 2006 ,
6
Ratios in Proportion: What Should the Shape of the Package Be?
Ratios in Proportion: What Should the Shape of the Package Be?
Priya Raghubir, | American Marketing Association | 2006 ,
7
The Value of Intrusion Detection Systems in Information Technology Security Architecture
The Value of Intrusion Detection Systems in Information Technology Security Architecture
Huseyin Cavusoglu, | Informs | 2005 ,
8
Toward an Integration of Agent- and Activity-Centric Approaches in Organizational Process Modeling: Incorporating Incentive Mechanisms
Toward an Integration of Agent- and Activity-Centric Approaches in Organizational Process Modeling: Incorporating Incentive Mechanisms
T. S. Raghu, | Informs | 2004 ,
9
Beyond EDI: Impact of Continuous Replenishment Program (CRP) Between a Manufacturer and Its Retailers
Beyond EDI: Impact of Continuous Replenishment Program (CRP) Between a Manufacturer and Its Retailers
Srinivasan Raghunathan,, | Informs | 2001 ,
10
Collaborative Decision Making: A Connectionist Paradigm for Dialectical Support
Collaborative Decision Making: A Connectionist Paradigm for Dialectical Support
T. S. Raghu,, | Informs | 2001 ,
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