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1
Cultural Moderators to Feeling of Ambivalence : When Intra- Versus Inter-Personal Conflict Leads to Feelings of Evaluative Tension
Cultural Moderators to Feeling of Ambivalence : When Intra- Versus Inter-Personal Conflict Leads to Feelings of Evaluative Tension
J.R. Priester, | Association for Consumer Research | 2004 ,
2
When Counterarguing Fails: Effects on Attitude Strength
When Counterarguing Fails: Effects on Attitude Strength
D.D. Rucker, | Association for Consumer Research | 2004 ,
3
Hidden Effects of Persuasion
Hidden Effects of Persuasion
Z.L. Tormala, | Association for Consumer Research | 2004 ,
4
설득이론과 광고
설득이론과 광고
Petty, R E, 326.14-P512서 | 나남 | 1997 326.14-P512서,
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