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1
Antecedents and purchase consequences of customer participation in small group brand communities
Antecedents and purchase consequences of customer participation in small group brand communities
R. P. Bagozzi., | Elsevier | 2006 ,
2
Sales Call Anxiety : Exploring What It Means When Fear Rules a Sales Encounter
Sales Call Anxiety : Exploring What It Means When Fear Rules a Sales Encounter
Willem Verbeke and Richard P. Bagozzi, | American Marketing Association | 2000 ,
3
Investment of Self through Process Involvement
Investment of Self through Process Involvement
Atakan S, | Association for Consumer Research | 2011 ,
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