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1
Antecedents and purchase consequences of customer participation in small group brand communities
Antecedents and purchase consequences of customer participation in small group brand communities
R. P. Bagozzi., | Elsevier | 2006 ,
2
Sales Call Anxiety : Exploring What It Means When Fear Rules a Sales Encounter
Sales Call Anxiety : Exploring What It Means When Fear Rules a Sales Encounter
Willem Verbeke and Richard P. Bagozzi, | American Marketing Association | 2000 ,
3
Investment of Self through Process Involvement
Investment of Self through Process Involvement
Atakan S, | Association for Consumer Research | 2011 ,
4
Causal models in marketing
Causal models in marketing
Bagozzi, Richard P, 326.16-B148c | John Wiley & Sons | 1980 326.16-B148c,
5
Principles of Marketing Management
Principles of Marketing Management
Bagozzi, Richard P., 326.181-B148p | Science Research Associates | 1986 326.181-B148p,
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