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1
Empirical generalization from brand extension research : How sure are we?
Empirical generalization from brand extension research : How sure are we?
R. Echambadi., | Elsevier | 2006 ,
2
The Consequence of Screening Strategies on Decision Accuracy: The Roles of Perceived Uncertainty and Consideration Set Size
The Consequence of Screening Strategies on Decision Accuracy: The Roles of Perceived Uncertainty and Consideration Set Size
Pillai R.G, | Association for Consumer Research | 2011 ,
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