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1
The Impact of NFC and Knowledge on Consumer Response Toward Complex Print Advertisements
The Impact of NFC and Knowledge on Consumer Response Toward Complex Print Advertisements
Putrevu S,, | Association for Consumer Research | 2004 ,
2
Religious Influence on Consumer Behavior: Classification and Measurement
Religious Influence on Consumer Behavior: Classification and Measurement
Lord, K. R., | Association for Consumer Research | 2005 ,
3
Probing the Dimensions of the Need for Cognition
Probing the Dimensions of the Need for Cognition
Lord, K. R., | Association for Consumer Research | 2003 ,
4
How Now Ralph Lauren? The Separation of Brand and Product in a "Counterfeit Culture"
How Now Ralph Lauren? The Separation of Brand and Product in a "Counterfeit Culture"
Gentry, J. W., | Association for Consumer Research | 2001 ,
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