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1
The Influence of Social Context on Advertising Reception
The Influence of Social Context on Advertising Reception
Puntoni, S., | Association for Consumer Research | 2005 ,
2
Motivational Influences of Social Context on Consumer Behavior
Motivational Influences of Social Context on Consumer Behavior
Puntoni, S., | Association for Consumer Research | 2005 ,
3
Covariation Learning, Quality Expectation and Product Valuation Under Homoscedastic and Heteroscedastic Uncertainty
Covariation Learning, Quality Expectation and Product Valuation Under Homoscedastic and Heteroscedastic Uncertainty
de Langhe B, | Association for Consumer Research | 2011 ,
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