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1
Regulatory Focus and Efficacy of Health Messages
Regulatory Focus and Efficacy of Health Messages
Punam A. Keller., | University of Chicago Press | 2006 ,
2
Promoting Health-Related Consumer Research: ARC Model Application to CDC's Health Campain
Promoting Health-Related Consumer Research: ARC Model Application to CDC's Health Campain
Punam anand Keller, | Association for Consumer Research | 2010 ,
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