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1
Stage Left, Stage Right? Position Effects on Perception of a Spokesperson
Stage Left, Stage Right? Position Effects on Perception of a Spokesperson
Puccinelli, N. M., | Association for Consumer Research | 2006 ,
2
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
Puccinelli, N.M, | Association for Consumer Research | 2008 ,
3
Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation
Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation
Puccinelli, N. M., | Association for Consumer Research | 2005 ,
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