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1
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
2
Cultural Moderators to Feeling of Ambivalence : When Intra- Versus Inter-Personal Conflict Leads to Feelings of Evaluative Tension
Cultural Moderators to Feeling of Ambivalence : When Intra- Versus Inter-Personal Conflict Leads to Feelings of Evaluative Tension
J.R. Priester, | Association for Consumer Research | 2004 ,
3
When and Why Temporal Distance Matters: The Role of Elaboration and Confidence
When and Why Temporal Distance Matters: The Role of Elaboration and Confidence
Park, K., | Association for Consumer Research | 2005 ,
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