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1
When White Space Is More than Burning Money: Economic Signaling Meets Visual Commercial Rhetoric
When White Space Is More than Burning Money: Economic Signaling Meets Visual Commercial Rhetoric
Pracejus J, | Association for Consumer Research | 2011 ,
2
Consumer Understanding of Prices and Profits
Consumer Understanding of Prices and Profits
Pracejus, J. W., | Association for Consumer Research | 2003 ,
3
Visuals Are Information: How Meaning is Transferred to Consumers through Executional Elements in Advertising
Visuals Are Information: How Meaning is Transferred to Consumers through Executional Elements in Advertising
Pracejus, J. W, | Association for Consumer Research | 2003 ,
4
Not Just Fairness: Understanding Consumer's Intentions to Buy FairTrade Products
Not Just Fairness: Understanding Consumer's Intentions to Buy FairTrade Products
Monica Popa, | Association for Consumer Research | 2010 ,
5
Where's My Bailout? A New Look at Factors Affecting Consumer Fairness Perceptions in the Age of Vengeful Populism
Where's My Bailout? A New Look at Factors Affecting Consumer Fairness Perceptions in the Age of Vengeful Populism
John Pracejus, | Association for Consumer Research | 2010 ,
6
Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions
Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions
Chowdhury, R. M. M. I., | Association for Consumer Research | 2005 ,
7
Mixed Emotions: Impact of Positive and Negative Emotional Content in Advertising
Mixed Emotions: Impact of Positive and Negative Emotional Content in Advertising
Olsen, G. D., | Association for Consumer Research | 2005 ,
8
Empathy Drivers in the Uncanny Valley
Empathy Drivers in the Uncanny Valley
Smirnov K, | Association for Consumer Research | 2011 ,
9
How Nothing Became Someting : White Space, Rhetoric, History, and Meaning
How Nothing Became Someting : White Space, Rhetoric, History, and Meaning
John W. Pracejus., | University of Chicago Press | 2006 ,
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