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Driven by Devotion-How Consumers Interact with their Objects of Devotion
Driven by Devotion-How Consumers Interact with their Objects of Devotion
Pichler, E.A, | Association for Consumer Research | 2008 ,
2
"Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion
"Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion
Pichler, E. A, | Association for Consumer Research | 2007 ,
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