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1
Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control
Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control
Pham, M.T, | Association for Consumer Research | 2008 ,
2
Affective Evaluations Are More Ordinal
Affective Evaluations Are More Ordinal
Pham M.T, | Association for Consumer Research | 2011 ,
3
The Neglected Dimension of Affective States: New Findings on the Effects of Stress, Relaxation, Anxiety, and Arousal, on Consumer Behavior
The Neglected Dimension of Affective States: New Findings on the Effects of Stress, Relaxation, Anxiety, and Arousal, on Consumer Behavior
Pham M.T, | Association for Consumer Research | 2011 ,
4
The Instantiation, Shopping, and Handling of Consumer Displeasure (and Pleasure)
The Instantiation, Shopping, and Handling of Consumer Displeasure (and Pleasure)
Pham, M. T., | Association for Consumer Research | 2001 ,
5
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
6
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
7
"Should I Trust My Feelings or Not?" The Metacognition of Affect as Information in Judgment
"Should I Trust My Feelings or Not?" The Metacognition of Affect as Information in Judgment
Avnet, T., | Association for Consumer Research | 2005 ,
8
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Geuens M, | Association for Consumer Research | 2011 ,
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