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1
Reducing Assortment : An Attribute-Based Approach
Reducing Assortment : An Attribute-Based Approach
Peter Boatwright and Joseph C. Nunes, | American Marketing Association | 2001 ,
2
Incidental Prices and Their Effect on Consumer Willingness to Pay
Incidental Prices and Their Effect on Consumer Willingness to Pay
Joseph C. Nunes, | Association for Consumer Research | 2002 ,
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