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1
A Model of Brand Evaluation Formation With Memory Based Context Effects
A Model of Brand Evaluation Formation With Memory Based Context Effects
Peter A. Dacin, | Association for Consumer Research | 2002 ,
2
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
J. Chris White, | American Marketing Association | 2003 ,
3
A motivational framework for self-directed hedonic consumption
A motivational framework for self-directed hedonic consumption
Monica C Labarge, | Association for Consumer Research | 2004 ,
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