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1
It Leaves a Bad Taste In Your Mouth: The Impact of Negative Company Information on Consumption Experience
It Leaves a Bad Taste In Your Mouth: The Impact of Negative Company Information on Consumption Experience
Peloza J, | Association for Consumer Research | 2011 ,
2
Hey, What Gives? The Effects of Altruistic Versus Egoistic Charity Appeals on Donation Intentions
Hey, What Gives? The Effects of Altruistic Versus Egoistic Charity Appeals on Donation Intentions
Peloza, J., | Association for Consumer Research | 2007 ,
3
Green and Guilt Free: The Role of Guilt in Determining the Effectiveness of Environmental Appeals in Advertising
Green and Guilt Free: The Role of Guilt in Determining the Effectiveness of Environmental Appeals in Advertising
Peloza J, | Association for Consumer Research | 2011 ,
4
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Katherine White and John Peloza, | American Marketing Association | 2009 ,
5
FUNdraising: Having Fun While Raising Funds
FUNdraising: Having Fun While Raising Funds
Hassay, D. N., | Association for Consumer Research | 2005 ,
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