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1
Customers or shellers? : The role of persuasion knowledge in customer referral
Customers or shellers? : The role of persuasion knowledge in customer referral
peeter W. J Verlegh, | Association for Consumer Research | 2004 ,
2
Language Use in word of mouth
Language Use in word of mouth
Gaby Schellekens, | Association for Consumer Research | 2010 ,
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