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1
What to Convey in Antismoking Advertisements for Adolescents
What to Convey in Antismoking Advertisements for Adolescents
Cornelia Pechmann, | American Marketing Association | 2003 ,
2
Symbolic Interactionalism and Adolescent Reactions to Cigarette Advertisements
Symbolic Interactionalism and Adolescent Reactions to Cigarette Advertisements
Connie Pechmann, | Association for Consumer Research | 2010 ,
3
Regulatory Focus, Feature Positive Effect, and Message Framing
Regulatory Focus, Feature Positive Effect, and Message Framing
Zhao, G., | Association for Consumer Research | 2006 ,
4
The Dark Side of Product Attachment: An fMRI Study of Reactivity of Users and Non-Users to Addictive Advertising Cues
The Dark Side of Product Attachment: An fMRI Study of Reactivity of Users and Non-Users to Addictive Advertising Cues
Pirouz D, | Association for Consumer Research | 2011 ,
5
Roundtable Session: Grant Funding Opportunities and Challenges for Transformative Consumer Research
Roundtable Session: Grant Funding Opportunities and Challenges for Transformative Consumer Research
Pechmann, C, | Association for Consumer Research | 2007 ,
6
Sunglasses, Hierarchy, and Negotiations: Gender Differences in Eye Gaze During Interpersonal Communication
Sunglasses, Hierarchy, and Negotiations: Gender Differences in Eye Gaze During Interpersonal Communication
Pezzuti T, | Association for Consumer Research | 2011 ,
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