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1
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Paul N. Bloom, | American Marketing Association | 2000 ,
2
Communication Strategies for Scaling Health-Focused Social Entrepreneurial Organizations
Communication Strategies for Scaling Health-Focused Social Entrepreneurial Organizations
Paul N. Bloom, | Association for Consumer Research | 2010 ,
3
Celebrity Contagion and the Value of Objects
Celebrity Contagion and the Value of Objects
George Newman, | Association for Consumer Research | 2010 ,
4
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
Lisa E. Bolton., | University of Chicago Press | 2006 ,
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