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1
price partitioning: No One Likes Surprises
price partitioning: No One Likes Surprises
joseph Redden, | Association for Consumer Research | 2004 ,
2
License to sin : The liberating role of reporting expectations
License to sin : The liberating role of reporting expectations
Gavan J Fitzsimons, | Association for Consumer Research | 2004 ,
3
Why people fear embarrassment : the role of Empathy Neglect
Why people fear embarrassment : the role of Empathy Neglect
Loraine Lau, | Association for Consumer Research | 2010 ,
4
Special Session Summary Consumers' Perceptions of Persuasive Intent: Examining Consumer Persuasion Knowledge
Special Session Summary Consumers' Perceptions of Persuasive Intent: Examining Consumer Persuasion Knowledge
Patti Williams, | Association for Consumer Research | 2002 ,
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