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1
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models
Parmentier, M.-A, | Association for Consumer Research | 2008 ,
2
Branded like beckham ? an examination of dynamic processes in human branding
Branded like beckham ? an examination of dynamic processes in human branding
Marie - Agnes Parmentier, | Association for Consumer Research | 2010 ,
3
The pitfalls of fame : insights from human grands
The pitfalls of fame : insights from human grands
Marie-Agnes parmentier, | Association for Consumer Research | 2010 ,
4
The Construction of Celebrity in Contemporary Consumer Culture
The Construction of Celebrity in Contemporary Consumer Culture
Fischer E, | Association for Consumer Research | 2011 ,
5
Source 2.0: Reading Source Cues in Online Communities
Source 2.0: Reading Source Cues in Online Communities
Coleman C, | Association for Consumer Research | 2011 ,
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