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1
Self-Brand Connections : An Exploratory Study into Construct Validity and Gender Effects
Self-Brand Connections : An Exploratory Study into Construct Validity and Gender Effects
David J. Moore, | Association for Consumer Research | 2004 ,
2
Relationships Among Ad-Induced Affect, Beliefs, and Attitudes Another Look
Relationships Among Ad-Induced Affect, Beliefs, and Attitudes Another Look
Pamela Miles Homer., | Myron E. Sharpe | 2006 ,
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