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1
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Stacy L. Wood, | American Marketing Association | 2006 ,
2
Manufacturing the solution : The role of constraints in consumer creativity
Manufacturing the solution : The role of constraints in consumer creativity
Darren Dahl, | Association for Consumer Research | 2004 ,
3
Advances in the study of creative congnition in consumer behavior
Advances in the study of creative congnition in consumer behavior
James E Burroughs, | Association for Consumer Research | 2004 ,
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