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1
The Branding of Next-Generation Products
The Branding of Next-Generation Products
Bertini, M, | Association for Consumer Research | 2008 ,
2
To Add or Not To Add? The Effects of Add-ons on Product Evaluation
To Add or Not To Add? The Effects of Add-ons on Product Evaluation
Bertini, M, | Association for Consumer Research | 2007 ,
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