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1
Too Close to Quit: The Effect of Reward Fungibility on Consumer Purchase Intentions
Too Close to Quit: The Effect of Reward Fungibility on Consumer Purchase Intentions
Nunes, J. C., | Association for Consumer Research | 2005 ,
2
Mental Accounting: Flexible Accounts, Order Effects and Incommensurable Entries
Mental Accounting: Flexible Accounts, Order Effects and Incommensurable Entries
Nunes, J. C., | Association for Consumer Research | 2001 ,
3
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
4
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
5
Reducing Assortment : An Attribute-Based Approach
Reducing Assortment : An Attribute-Based Approach
Peter Boatwright and Joseph C. Nunes, | American Marketing Association | 2001 ,
6
Politics without Insurance: Democratic Competition and Judicial Reform in Brazil
Politics without Insurance: Democratic Competition and Judicial Reform in Brazil
Nunes, R.M., | Comparative Politics | 2010 ,
7
the Pseudo-Suck Cost Effect : How Varying Reward Levels AffectsPrices in Alternative Currencies
the Pseudo-Suck Cost Effect : How Varying Reward Levels AffectsPrices in Alternative Currencies
J. Nunes, | Association for Consumer Research | 2004 ,
8
License to sin : The liberating role of reporting expectations
License to sin : The liberating role of reporting expectations
Gavan J Fitzsimons, | Association for Consumer Research | 2004 ,
9
Read the signal but don't mention it : How conspicuous consumption embarrasses the signalet
Read the signal but don't mention it : How conspicuous consumption embarrasses the signalet
Young J. han, | Association for Consumer Research | 2010 ,
10
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Joseph nunes, | Association for Consumer Research | 2010 ,
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