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Bilingual Processing of Advertising from a Psycholinguistic Perspective: The Link Between Attributes Remembered and Attributes Preferred
Bilingual Processing of Advertising from a Psycholinguistic Perspective: The Link Between Attributes Remembered and Attributes Preferred
Noriega, J., | Association for Consumer Research | 2006 ,
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Advertising to Bilinguals : Does the Language of Advertising Influence the Nature of Thoughts?
Advertising to Bilinguals : Does the Language of Advertising Influence the Nature of Thoughts?
Jaime Noriega and Edward Blair, | American Marketing Association | 2008 ,
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