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1
Psychological Implications of Customer Participation in Co-Production
Psychological Implications of Customer Participation in Co-Production
Neeli Bendapudi, | American Marketing Association | 2003 ,
2
Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm
Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm
Neeli Bendapudi and Robert P. Leone, | American Marketing Association | 2002 ,
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