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1
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
Himanshu Mishra, | American Marketing Association | 2010 ,
2
Inside the Minds of Buyers and Sellers: Mental Construals and Prospect Theory
Inside the Minds of Buyers and Sellers: Mental Construals and Prospect Theory
Mishra H,, | Association for Consumer Research | 2004 ,
3
Meddling-in of Affect in Information Integration
Meddling-in of Affect in Information Integration
Mishra, A., | Association for Consumer Research | 2006 ,
4
Money: A Bias for the Whole
Money: A Bias for the Whole
Mishra, A, | Association for Consumer Research | 2007 ,
5
Naive Story Models and Mental Correlations: Why correlation (A to B) is not equal to correlation (B to A)
Naive Story Models and Mental Correlations: Why correlation (A to B) is not equal to correlation (B to A)
Nayakankuppam, D., | Association for Consumer Research | 2005 ,
6
Consistency and Validity Issues in Consumer Judgements
Consistency and Validity Issues in Consumer Judgements
Arul Mishra., | University of Chicago Press | 2006 ,
7
Money : A Bias for the Whole
Money : A Bias for the Whole
Himanshu Mishra., | University of Chicago Press | 2006 ,
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