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1
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
Himanshu Mishra, | American Marketing Association | 2010 ,
2
Inside the Minds of Buyers and Sellers: Mental Construals and Prospect Theory
Inside the Minds of Buyers and Sellers: Mental Construals and Prospect Theory
Mishra H,, | Association for Consumer Research | 2004 ,
3
Meddling-in of Affect in Information Integration
Meddling-in of Affect in Information Integration
Mishra, A., | Association for Consumer Research | 2006 ,
4
Construal and Categorization: Impacts of Psychological Distance on Brand Extensions
Construal and Categorization: Impacts of Psychological Distance on Brand Extensions
Lu F.-C, | Association for Consumer Research | 2011 ,
5
Money: A Bias for the Whole
Money: A Bias for the Whole
Mishra, A, | Association for Consumer Research | 2007 ,
6
Naive Story Models and Mental Correlations: Why correlation (A to B) is not equal to correlation (B to A)
Naive Story Models and Mental Correlations: Why correlation (A to B) is not equal to correlation (B to A)
Nayakankuppam, D., | Association for Consumer Research | 2005 ,
7
Does Bodily Feedback Signal Differential Psychological Distance? The Effect of Approach and Avoidance Motor Action Signals on the Level of Construal for Mental Representation
Does Bodily Feedback Signal Differential Psychological Distance? The Effect of Approach and Avoidance Motor Action Signals on the Level of Construal for Mental Representation
Lu F.-C, | Association for Consumer Research | 2011 ,
8
Consistency and Validity Issues in Consumer Judgements
Consistency and Validity Issues in Consumer Judgements
Arul Mishra., | University of Chicago Press | 2006 ,
9
Money : A Bias for the Whole
Money : A Bias for the Whole
Himanshu Mishra., | University of Chicago Press | 2006 ,
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