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1
The Differential Impact of Marketing Activities on Local and National Brands
The Differential Impact of Marketing Activities on Local and National Brands
Na, Woonbong, Marshall, Roger, | (사)한국마케팅관리학회 | 2003 ,
2
Children=S Use of Consumer Heuristics
Children=S Use of Consumer Heuristics
Roger Marshall, | Association for Consumer Research | 2002 ,
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