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1
The Effects of Centrality and Distinctiveness on the Usage of Co-promotions
The Effects of Centrality and Distinctiveness on the Usage of Co-promotions
Yilmaz, H, | Association for Consumer Research | 2008 ,
2
Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter
Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter
Girju M, | Association for Consumer Research | 2011 ,
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