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4 Results:AA:MUNIZ A AA:SCHAU, H. J. 0.93 sec.
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1
How Brand Community Practices Create Value
How Brand Community Practices Create Value
Hope Jensen Schau, | American Marketing Association | 2009 ,
2
Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Contect
Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Contect
Hope Jensen Schau, | Association for Consumer Research | 2010 ,
3
Brand Communities and Personal Identities: Negotiations in Cyberspace
Brand Communities and Personal Identities: Negotiations in Cyberspace
Hope Jensen Schau, | Association for Consumer Research | 2002 ,
4
Qualitative Research Perspectives in Computer Mediated Environments
Qualitative Research Perspectives in Computer Mediated Environments
Schau, H. J., | Association for Consumer Research | 2001 ,
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