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1
Delivering Differentiated Experiential Branding in Web Environments
Delivering Differentiated Experiential Branding in Web Environments
LeBel, J., | Association for Consumer Research | 2006 ,
2
The Relationship between Rational and Experiential Processing: Conflict, Complicity, or Independence?
The Relationship between Rational and Experiential Processing: Conflict, Complicity, or Independence?
Dube, L., | Association for Consumer Research | 2003 ,
3
Experience-Based Processing and its Effects on Judgment, Decision Making, and Behavior
Experience-Based Processing and its Effects on Judgment, Decision Making, and Behavior
Dube, L., | Association for Consumer Research | 2001 ,
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